​To register and manage your account in the Website, we need to collect information including your name, email, password and other additional details we or you may wish to add in your account, like phone number, address and gender.

To fulfil the orders you make through the Website, we need to collect information including your name, address, phone number, order details, like the products you are buying, the size and price thereof.

To collect payment from you, we need to collect information including your payment information, which comprises the credit/debit card’s number, holder’s name and CCV (we will not store such information and only transfer it to our authorized payment provider).

To provide you with our customer services (including helping you to solve any issue you have when using the Services, updating you about any change to our terms and conditions of services, or contacting you to know your experience with us), we need to collect information including your name, email, password and address and your contact history with us (including phone records of your conversations with us).

To monitor the quality of our customer services, we need to collect information including your name, email, password and address and your contact history with us.

To administer, maintain and optimize the Website and Services, we need to collect information including your device information (such as your device IP address and device type), Cookie identifiers and browsing information.

To perform fraud and credit checks and check if we can do business with you, we need to collect information including your name, email, address, credit/debit card details, browsing history, purchase history, date of birth, gender, device information (such as IP address and device type), any national identifiers (like driver’s license or ID card) and any publicly available information (like social media profiles or news).

To send you marketing communications and personalized offers, we need to collect information including your name, email, phone number, address, date of birth, purchase history, browsing history and behavior, device information, shopping preferences, Cookie identifiers, internal identifiers and nationality.

To manage our loyalty programs, we need to collect information including your name, email, phone number, address, date of birth, purchase history, browsing history and behavior, device information, shopping preferences, nickname, Cookie identifiers, internal identifiers, nationality, spend tiers and wealth.

To analyze your behavior and purchases in the Website, we need to collect information including your name, email, phone number, address, date of birth, purchase history, browsing history and behavior, device information, shopping preferences, nickname, Cookie identifiers, internal identifiers, nationality, spend tiers and wealth.

To carry out research, analysis, enquiries and surveys on your use of the Website, we need to collect information including your name, address, email, device information, demographic information (including gender, place of residence/carrying on business and household/business income) and content of survey responses.

To advertise and retarget advertising, we collect your email, cookie identifiers and device information.

for performance of a contract with you; and/or

for our legitimate interests in retaining you as a customer and running our business; and/or

for protecting us and/or our customers from fraudulent activities and compliance with our legal obligations; and/or

for conducting electronic direct marketing of similar products and services which you have acquired by using the Website; and/or

for improving our services, the Website and your experience with us.